Buying Australian

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It's never been easier to buy Australian

The Australian PorkMark helps you more clearly identify home-grown, fresh Australian Pork. By looking for the distinctive pink Australian PorkMark on Aussie fresh and processed products, it's never been easier to buy and support Australian.

WHY IS THE AUSTRALIAN GROWN LABEL IMPORTANT?

According to a 2008 consumer research project undertaken by Newspoll, 33% of Australians mistakenly believe fresh pork can be imported, when by law, all fresh pork is Australian. However, when it comes to processed pork, the story is less 'locally-friendly'.

Unfortunately, many Australians don't realise that "more than 70% of Australia's processed pork products (ham, bacon and smallgoods) have been produced from cheap, subsidised imported pork," Andrew Spencer  - CEO, Australian Pork Ltd. "This campaign is aimed at allowing consumers to support Australian producers, who produce high quality, safe and nutritious pork products."

Australian Pork's labelling initiative aims to clearly indicate which pork products contain exclusively Australian pork and follows on from similar campaigns that label fresh pork products now on sale in major supermarkets and butchers nationwide.

WHAT ARE THE BENEFITS OF AUSTRALIAN GROWN LABELLING?

Over $9.4 million worth of pork imports arrive by boat in Australia every week, which is nearly half a billion dollars heading offshore each year.

There are currently three label claims used to describe the origin of pork products. These are:

  • Product of Australia, which is Australian grown
  • Made in Australia, which can be grown and processed in Australia but potentially contains imported meat; and
  • Made from Imported and Local Ingredients, which is in all likelihood, predominately imported pork.

"It is a common sense initiative to clearly articulate to consumers what is and what isn't Australian grown pork," said Mr Spencer. "The current labelling system is very confusing and not informative from a consumer perspective."

So when you get pork for your fork, remember to look out for the pink Australian Pork label in butchers and supermarkets. If you can't find it, ask the manager.